Welcome to Bradleys Online Auction - The modern method of auction

Why sell through Bradleys?

When thinking about selling your property there are many options out there, but not many methods of sale can offer the following key benefits:

#1 Choose to pay 0% commission on your sale, or choose no sale no fee. Whichever way you look at it we can’t be beaten on price

You can pay no fees whatsoever to sell your property. So the money you’re going to save can be spent on something a little more interesting... a holiday perhaps? Under this method we charge the buyer a reservation fee which covers our costs.

Under the buyer's premium entry we charge the buyer a reservation fee which covers our costs

Our second more traditional option is where the seller pays a sales fee, to sell the property on a no-sale no-fee basis at the end of the transaction to cover the auctions costs. We provide both options so that you can choose an option that suits your individual needs. However, through either option if your property doesn’t sell it won’t cost you a penny, reducing the risks of selling through auction considerably.

#2 A fixed date to move and sell

Upon the close of the auction your buyer will be tied into a fixed timescale for exchange and completion. This provides complete clarity for both parties. A fixed timescale is not often set when selling a property through the normal estate agency route with many sales taking much longer than anticipated. This added security is a big benefit to any vendor looking to move forward with confidence!

#3 The benefit of a non-refundable reservation fee or deposit paid up-front from the buyer

Upon the close of the auction the buyer of your property will pay a non-refundable reservation fee or deposit calculated against the final selling price. As this will be paid on a non-refundable basis, you know that your buyer is serious and in a proceedable position. This cuts out any time wasters and provides security so you can move forward in confidence.

#4 The best price in the current market

Think about how an owner of a piece of fine art maximises its value? They sell at auction! Due to the increased marketing and unique pricing strategy that we operate, we guarantee to get you the best price in the current market for your property. A property will always sell for what it’s worth, plus you have a reserve price so you know it won’t sell for anything less than that chosen figure.

Request a free valuation - no sale no fee

Frequently asked questions

Q.
Is my property going to sell?
A.
There are two components needed to maximise the chances of a sale through auction: firstly, a motivated and realistic seller, and secondly, great marketing exposure. Our marketing and unique pricing strategy will guarantee you the best price in the current market for your property. If you decide to explore the auction route further, a member of our auction department will discuss with you the best pricing strategy to maximise interest on your property.

If you would like to discuss the auction route further please don't hesitate to contact a member of the auction department on 01395 223336 to discuss in greater detail.

Q.
What's the difference between the online auction and the auction event?
A.
We hold auction events at specific times throughout the year. We also offer online auctions which run in tandem with the auction events. Simply we offer our clients an auction service 24/7! The online auction system works like ebay. Properties are usually listed on the site for 30 days and at any point during this time a bid can be placed on a property. You can tell how much time is remaining on a specific auction as it is clearly stated in the auction countdown displayed against each property. All properties will start out life on the online auction system and many will sell long before the auction event. However, our aim is to obtain the best possible purchase price in shortest space of time.
Q.
How do you get paid if I choose to sell my house for free?
A.
If you choose to pay no fees, we charge the buyer a fee when a transaction is completed; this is called a reservation fee. It is calculated against the final selling price of the property once an auction is completed and the reserve is met. The reservation fee acts as a deposit to create greater security until exchange of contracts takes place.
Q.
Do I have to accept the highest bid for the property?
A.
No, all properties are sold with an undisclosed minimum reserve price (agreed with the seller). The only prices the public see are the starting and actual bids. The reserve price remains confidential. Once the reserve price has been met and the auction is closed, the sale will go through. A reservation fee or deposit is then taken. If you choose to pay no fees the reservation that we take will not form part payment of the purchase price.
Q.
Can I accept bids outside the auction process?
A.
Yes, you can accept a bid to sell the property before the online auction has finished or before the auction event. By law we are duty bound to put any offer for the property forward to you. It will then be up to you to decide if you want to consider the offer and take the property out of the auction early. However in a scenario where this happens the reservation fee or deposit will still be payable by the buyer and the terms and conditions of the auction still apply.
Q.
Is the bid binding?
A.
This is the Modern Method of Auction, the bid binds the buyer to pay a reservation fee or deposit and sign the reservation form. If they are the highest bidder it does not bind the buyer to buy the property. Instead, it allows them to reserve the right to exclusively exchange contracts on the property at an agreed price within 28 days of the bid being accepted.
Q.
How quickly will I have to move out?
A.
We use the Modern Method of Auction, which means that when the auction closes the winning bidder has 28 days to exchange contracts and a further 28 days to complete the purchase. This additional time over the traditional method of auction makes it more appealing to purchasers buying with finance or a mortgage because there is more time to get the necessary paper work in place and completed.

Further information

If you still have any unanswered questions or wish to talk to someone further about the prospect of entering a property for auction please don't hesitate to contact a member of our auction department. They are approachable, friendly and able to offer honest and sensible advice about selling via the modern method of auction.

If you would like to discuss the auction route further please don't hesitate to contact a member of the auction department on 01395 223336 to discuss in greater detail.